Customers used to click results and decide later. Now many high-intent users ask ChatGPT, Gemini, DeepSeek, Perplexity, or AI Overviews who they should trust before they ever open a site. GEO and AEO exist to help your brand become part of that answer, not just part of the result set.
AI Answer Visibility Momentum
62%
+13 vs previous run
Once answer visibility is treated as an operating metric, the signal becomes much easier to improve deliberately.
Who Occupies The Answer Layer
Answer-layer visibility is usually contested by direct rivals, directories, and authority pages.
Your brand
Current business
42%
Authority competitor
Primary AI-named rival
74%
Directory layer
Frequently cited support source
61%
Emerging local brand
Secondary visible entity
35%
Answer-Surface Query Grid
The guide becomes easier to follow when these ideas show up query by query.
Query
Source
Rec.
Cited
Competitors
Intent
Status
Priority
Last Run
best clinic near orchard singapore
AI Search
Competitor A, Directory
Local
Current run
trusted aircon maintenance orchard
AI Search
Competitor A
Local
Current run
best accounting firm for sme singapore
AI Overviews
Competitor B, Directory
Local
Current run
Core Concepts
This page is meant to reduce confusion, not invent a fresh pile of marketing vocabulary.
GEO
Focuses on getting your brand surfaced, compared, summarized, and recommended inside AI-generated answers.
AEO
Focuses on giving AI stronger pages and signals to use when it builds an answer and chooses supporting citations.
AI SEO
Classic search foundations still matter, but they now feed into how AI understands brands, pages, and evidence.
Why Normal SEO Is Not Enough
Users now ask AI directly which clinic, contractor, florist, accountant, or tutor is worth trusting. Ranking is no longer the whole story.
Search basics still matter. Pages need to exist, be crawlable, and be structurally legible.
Without clean service explanations, FAQs, pricing, proof, or local details, AI has less stable material to cite.
AI recommendations are shaped by entity clarity, page support, and competing content, not just a keyword position.
Why The Product Exists
The gap between theory and execution is a measurable view of recommendation strength, citation quality, and competitor pressure.
Shows how often the business is named when AI answers local-intent and commercial-intent queries.
Shows whether AI can support that recommendation with a real page instead of a vague brand mention.
Shows which competitors, directories, and aggregators keep occupying answer space around the category.
Take It Further
The fastest way to move from theory to action is to run a real snapshot and see what AI is doing with your brand today.