Knowledge Base
A practical help center covering the product, AI visibility concepts, tools, credits, reports, methodology, privacy, and troubleshooting. Use it before your first scan, after reading a report, or when you need to understand what a score or signal means.
Prompts & Fairness
A credible visibility test reflects the market rather than the target brand. Aitrack uses balanced, market-informed prompts to reveal genuine recommendation and citation performance.
The prompt set represents a balanced slice of customer demand rather than only the situations where the target business is strongest.
The goal is to see whether AI naturally includes the business for common needs in the category. A result earned only through target-specific wording would not represent the market.
Balanced does not mean vague. Prompts can include location, use case, service type, quality criteria, or buying scenario when those details reflect normal customer filters for the category.
The important distinction is whether the condition represents common demand or simply repeats the target company's unique selling points.
The tested prompts should use natural buyer language. If they are artificially favourable, the result loses meaning; if they are too generic, the report becomes hard to act on.
A balanced mix of market-informed prompts helps business owners trust both strong and weak outcomes.